ELEVATE YOUR BUSINESS WITH
RAISE THE BAR
Our wine & beer foundation course for industry professionals.
~For your Customers
~For your
Staff
~For your
Profits
Finally, a Top Notch Beverage Training Program for anyone selling beer & wine in bars, restaurants, specialty beer & wine shops, and liquor stores.
Is Your Staff Prepared to Represent Your Beer and Wine Program?
Your menu sets high expectations, but is your staff ready to deliver? Before spending resources on product training, ensure your team has the foundational knowledge they need to sell confidently and competently. Just as a math teacher wouldn’t teach algebra to students without them first knowing how to add and subtract, your team needs a the complete basic foundation of beer and wine knowledge to effectively promote and elevate your offerings.
With the AGGC Beer & Wine Course, you’ll give them the tools to understand beer and wine history, production, styles, and proper pouring techniques. Imagine the difference when your servers can genuinely engage with guests about their preferences, guiding them to selections that enhance their dining experience—and increase your bottom line.
Don’t risk your reputation by sending unprepared staff to represent your brand. Get your team certified and confident now, so they’re ready to make a lasting impression with every pour and recommendation. Invest in your success today.
Have a new staff person? Make it part of your training or onboarding program.
Depending on your staff's amount of knowledge and expertise this course takes anywhere from 30 minutes for an experienced employee to an hour for a beginner to complete.
The course is fun and easy for your staff to take. They can take it on any computer, tablet or phone. They'll get a certificate when they pass the course to show they know their stuff and have opportunities to learn more with other classes we offer.
Get your staff trained on a beer and wine beverage certification. Don't go halfway with your staff.
INCREASE YOUR REVENUES AND PROFITS -
with an increase in beverage sales and demand for new and exciting selections.
SAVE YOURSELF TIME -
schedule individual or group training programs when it's most convenient without taking time out of your busy day.
SAVE YOURSELF MONEY -
we provide all the training materials.
EMPLOYEES INCREASE YOUR CONFIDENCE AND PRESENCE WITH YOUR GUESTS -
they bring more enthusiasm to the table, make more sales & tips, enjoy your job even more
INCREASE YOUR CUSTOMER LOYALTY -
studies prove a more knowledgeable and professional service staff comfortable talking about your beverage offerings as they are your food increase guest frequency and allegiance to your establishment .
SPECIAL OFFER
Complimentary Analysis of Your Beer & Wine Programs
Sign up for at least 12 of our beverage training programs at only $15.95 for each employee and we'll give you a free analysis from our sommelier of your Beer & Wine Beverage Programs - a $495 value. (Remember these courses don't expire so you can use them for future employees whom you bring on to your team in the future.)
See where you can expand and streamline your lists to give the maximum experience to your guests.
NEED MORE HELP?
Personalized 'Wine & Beer Program Training' Designed for Your Restaurant, Bar or Shop
Want to take your training to the next level?
Our sommelier can design a training program based on your wine & beer lists for an additional $29.99 per employee, saving you time and energy. Once your staff has completed the regular Beer & Wine Training Program we'll follow up with a questionnaire designed specifically for your Beer & Wine program. Make your staff all look like Rock Stars and be the envy of your competition!
For a limited time -We'll include both programs together, the Beer & Wine Basics & The Personalized Training of your beverage program, normally $49.98 now only $39.95 per employee, a 20% savings.
"As a service and hospitality professional for 20 years, I highly recommend Tom Smith’s courses for quickly educating your service team and making them comfortable with the world of wine, beer, and spirits. These classes will provide the foundation and basis for your team's success.
Almost 15 years ago as a waiter I began my pursuit in the world of wines, Tom has been an indispensable mentor. His extensive knowledge, patience, and unwavering dedication to educating aspiring sommeliers are truly unparalleled. Tom’s teaching methods are both insightful and engaging, making complex concepts accessible and enjoyable to learn. He possesses a rare talent for fostering a deep appreciation and understanding of wine, transcending beyond mere technical knowledge."
- Dane Pabotoy, Sommelier & Wine Professional
"I've had of the pleasure of knowing Tom Smith for almost 20 years . Part of that time we worked together at Marker 88. Tom came on board with us to expand our Wine and Beer program. With his incredible knowledge of both , he trained our staff so they were able to introduce our customers to new and exciting choices. In return they increased
our sales. Customer service is key for a successful business. The more you know about your product the better you can sell it. I personally have learned a great deal from Tom , he's an amazing teacher."
- Barbara Abdow, Hospitality Consultant & 25+ yr Restaurant GM
You have questions. We have answers.
How long does the course take? This varies depending on the experience of your staff, but generally between 35 minutes and an hour.
How does my staff take the course? Once you sign up we send the course to an email you provide for each of your staff members. They then can take the course anywhere you designate; at work during an orientation, at a group staff meeting or at home on their own time. They can take the course on a computer, tablet or even on their phone.
How will I know if they passed the course? Similar to a TIPS alcohol training course or a Food Handlers certification your employee will receive a certificate showing they have completed the course. You can keep a copy in their employee file.